Southpole is a brand many people remember from the late 90s and early 2000s, especially for its bold streetwear style. From oversized jeans to graphic hoodies, the brand became a major name in affordable urban fashion. However, in recent years, people have been asking whether Southpole has gone out of business because it’s no longer seen as often in stores. This article explains Southpole’s history, current status, and whether the brand is still active today.
A Little Background About Southpole
Southpole was founded by brothers David and Kenny Khym under their company, Wicked Fashions Inc. The brand started in New Jersey and quickly grew thanks to the rising popularity of hip-hop culture and streetwear. Their clothing appealed to young shoppers who wanted stylish and trendy outfits at budget-friendly prices.
During the early 2000s, Southpole became a household name. It was widely available in stores like JCPenney, Sears, Kmart, and Walmart. The brand was known for its baggy jeans, cargo pants, graphic t-shirts, hoodies, and winter jackets. Its designs were bold, eye-catching, and perfect for the era’s streetwear trends. Over time, the brand maintained a solid customer base, especially among teens and young adults.
Did Southpole Go Out of Business?
The simple answer is no — Southpole did NOT go out of business. Even though the brand is not as visible as it once was, it continues to operate and sell clothing. The confusion comes from the fact that many retail stores that used to carry Southpole have closed down, making the brand appear less active.
Some shoppers also assumed Southpole shut down because its parent company went through changes. But the brand is still alive and functioning, selling products online and through various retail partners.
Who Owns Southpole Today?
Originally, Southpole was owned by Wicked Fashions Inc., the company founded by the Khym brothers. But in 2024, the apparel assets of Southpole were acquired by iApparel Brands, LLC. This company specializes in managing clothing labels, designing collections, and distributing apparel across major retailers.
The ownership change did not shut the brand down. Instead, it helped Southpole continue operating in a more organized and modern business environment. iApparel focuses heavily on digital retail, better supply chain management, and reaching customers through online marketplaces where many shoppers now buy clothes.
Southpole’s Current Business Status
Today, Southpole is still active and selling products. While it is not as dominant in malls and department stores as before, the brand has a strong presence online. You can find Southpole clothing on platforms like Amazon, Walmart.com, and their official website.
The brand still releases new styles, mainly focusing on joggers, cargo pants, hoodies, t-shirts, and winterwear. Their prices remain affordable, staying true to their original mission of offering stylish clothing at budget-friendly rates.
Southpole has shifted from heavy retail presence to digital distribution, which matches current shopping trends.
What Is Southpole Known For?
Southpole built its reputation on urban streetwear. Some of the brand’s most popular items include:
- Baggy jeans and relaxed-fit pants
- Graphic hoodies and sweatshirts
- Cargo pants and joggers
- Puffer jackets
- Casual t-shirts
Their clothing style has always been influenced by hip-hop culture, skate fashion, and city street style. Southpole appeals to shoppers who want comfortable, bold, and affordable clothing. Even today, many people buy Southpole for its durable quality and everyday wearability.
Why Do People Think Southpole Is Closing?
Several reasons make people think Southpole went out of business:
- Retail store closures – Department stores that once carried Southpole, such as Kmart and Sears, shut down.
- Less marketing – Southpole does not advertise as aggressively as modern streetwear brands.
- Ownership changes – When news broke of the brand’s sale, many assumed the company had folded.
- Industry competition – New streetwear brands gained popularity, overshadowing older names like Southpole.
These factors created the illusion that Southpole disappeared, even though the brand is still selling actively.
Is Southpole Still a Popular Brand?
Southpole is not as trendy or mainstream as it was in the early 2000s, but it still has a loyal customer base. Many people appreciate the brand for its affordability, comfort, and classic streetwear style. Items like joggers, cargos, and hoodies continue to perform well because they fit today’s casual fashion trends.
The brand’s popularity is stable, especially among budget-conscious shoppers and those who prefer timeless streetwear looks.
Future Prospects of Southpole
Southpole has the potential to grow further if it adapts to modern fashion strategies. The brand could benefit from stronger social media marketing, influencer partnerships, or collaborations with new designers. Since streetwear is still popular globally, Southpole has room to refresh its image while maintaining its classic identity.
With strong online presence and new ownership, the brand appears financially stable and positioned to remain active in the long term.
Conclusion
To sum it up: Southpole did NOT go out of business. Although the brand is not as visible as before, it continues to operate under new ownership and remains available online. Known for affordable and stylish streetwear, Southpole still serves its dedicated customer base and is expected to stay in the market for years to come.
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