MyPillow has been one of the most talked-about pillow and bedding brands in the United States for more than a decade. Known for its heavy TV advertising and strong direct-to-consumer approach, the company built a big customer base very quickly. However, in recent years, MyPillow has faced serious business challenges, controversies, and the loss of major retail partners, which led many people to wonder: Is MyPillow going out of business? This article explores the current situation, the brand’s history, and whether MyPillow is still operating and selling products today.
History and Origin of MyPillow
MyPillow was founded in 2009 by Mike Lindell, an entrepreneur from Minnesota who aimed to create a pillow that stayed supportive and comfortable throughout the night. The brand became well-known because of its infomercials, TV ads, and Lindell’s personal involvement in the marketing.
Over the years, MyPillow expanded from selling just pillows to offering a wide range of products, including bedsheets, slippers, towels, mattress toppers, and blankets. At its peak, MyPillow products were sold in major retail stores such as Walmart, Costco, Bed Bath & Beyond, Kohl’s, and HomeGoods. The brand grew quickly and became a household name across the country.
Is MyPillow Going Out of Business?
Despite all the rumors online, MyPillow is not going out of business. The company is still active, selling products directly through its website and through smaller retail and independent distribution partners.
However, MyPillow has faced serious setbacks. Many major retailers stopped carrying its products in recent years, which caused a major drop in sales. The company also faced lawsuits and public controversies that hurt its brand image. These events made people think MyPillow was shutting down. But the company continues to operate, even though its business model has changed significantly.
Current Strategy of MyPillow
After losing partnerships with big retail chains, MyPillow shifted its main focus to direct-to-consumer sales. The company now relies heavily on online promotions, TV advertisements, discount codes, and its own e-commerce website.
Instead of depending on retailers to display its products, MyPillow is using a strategy based on:
- Direct website sales
- Aggressive discount offers
- Television and radio advertising
- Email marketing and promotional campaigns
- New product launches
This strategy helps MyPillow keep selling even without the support of major stores. Though its reach is smaller than before, this approach allows the company to stay profitable at a lower scale.
Is MyPillow Still Operating Its Factories?
Yes, MyPillow is still operating its production facilities. The company continues manufacturing products at its factory in Shakopee, Minnesota. Even though MyPillow reportedly reduced some staff due to changes in demand, it has not shut down its manufacturing operations.
Factory operations remain important for the brand because MyPillow promotes its products as “made in the USA,” which is a major part of its identity. As long as the company has an active online sales channel, its factories must keep running to fulfill customer orders.
Are MyPillow Products Still Available Nationwide?
MyPillow products are still available across the United States, but mostly online rather than in major stores. Consumers can buy MyPillow products through:
- The official MyPillow website
- Small independent retailers
- Online marketplaces (depending on availability)
While the brand is no longer widely stocked at Walmart, Kohl’s, Bed Bath & Beyond, or Costco, shoppers can still easily order MyPillow products online. The company continues to offer nationwide shipping and frequently runs promotional sales to attract new buyers.
How Customer Loyalty Has Helped MyPillow Survive
One of the biggest reasons MyPillow is still in business is its strong loyal customer base. Many people who have used MyPillow products for years continue to support the brand, rebuy products, and recommend them to others.
Customer loyalty has played an important role in helping the company survive retail losses and public controversies. Repeat buyers, fan communities, and long-time customers have all contributed to the brand’s ongoing sales through direct channels.
Future Outlook for MyPillow
The future of MyPillow depends on how well the company continues adapting to its new business environment. Without major retailers, MyPillow must rely on its own marketing and online presence to stay relevant.
However, if the brand continues launching new products, maintaining strong promotions, and focusing on online advertising, it can remain competitive within the bedding and home comfort market. While the company may not return to its peak retail success, MyPillow appears committed to staying in business and continuing operations.
Conclusion
MyPillow is not going out of business, though it has faced major challenges in recent years. The loss of retail partners, controversies, and legal pressures created the impression that the brand was shutting down. But MyPillow continues to operate its factories, sell products nationwide through its website, and rely on strong customer loyalty. The company is moving forward with a new strategy focused on direct sales and online marketing, giving it a realistic chance to remain in the market for the long term.
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