Applebee’s is one of the most well-known casual dining restaurant chains in the United States. Known for its relaxed atmosphere, family-friendly menu, and neighborhood-style service, the brand has remained a favorite spot for millions of customers for decades. However, changes in the dining industry, economic pressures, and franchise reorganizations have led many people to wonder about Applebee’s current situation. In this article, we explore the history, ownership, financial performance, customer experiences, and future plans of Applebee’s to understand where the company stands today.
History and Growth of Applebee’s
Bill and TJ Palmer established Applebee’s in Decatur, Georgia, in 1980. The idea behind the brand was simple — create a welcoming, affordable restaurant where families and friends could enjoy American-style comfort food. The restaurant quickly gained popularity due to its budget-friendly meals and diverse menu, which included burgers, ribs, pasta, salads, and signature appetizers.
During the 1990s and 2000s, Applebee’s expanded rapidly across the United States and internationally. Its “Neighborhood Grill & Bar” concept became a strong part of its identity, focusing on casual dining in comfortable, familiar settings. By offering franchise opportunities, Applebee’s grew into one of America’s largest full-service dining chains.
Over the years, Applebee’s introduced new menu items, limited-time offers, and digital improvements to keep up with customer trends. Although some locations have closed due to economic changes, Applebee’s remains a significant player in the restaurant industry.
Is Applebee’s Going Out of Business?
The short answer is no — Applebee’s is not going out of business. However, the company has been restructuring and closing underperforming locations. Economic challenges, high operating costs, and changing consumer habits have pushed Applebee’s to reassess certain markets and shift its focus to stronger-performing regions.
While some franchisees have struggled and a number of stores have shut down in recent years, Applebee’s continues to operate thousands of locations and remains profitable overall. The brand is also launching new marketing campaigns, refreshing its menu, and improving digital ordering to stay competitive. So, Applebee’s is not disappearing — it is simply adjusting to a new market environment.
Who Owns Applebee’s?
Applebee’s is owned by Dine Brands Global, the same company that owns IHOP. Dine Brands purchased Applebee’s in 2007, creating one of the largest full-service dining groups in the world. Under Dine Brands, Applebee’s operates mainly under a franchise model, meaning most restaurants are owned by independent franchisees rather than the corporation itself.
This ownership structure allows the brand to expand quickly while reducing direct operational costs. However, it also means each franchise owner’s performance affects the overall image and growth of the company. Dine Brands continues to guide Applebee’s strategy, marketing, menu development, and operational improvements.
How Has Applebee’s Performed Financially in Recent Years?
Applebee’s has experienced mixed financial performance in recent years. The company faced challenges due to rising food costs, labor shortages, and increased competition from fast-casual chains like Chipotle and Panera Bread. In some periods, Applebee’s saw declining sales, leading to restaurant closures and strategic shifts.
However, the brand also experienced strong recovery phases, especially post-pandemic, thanks to improvements in takeout, delivery, and value-focused menu options. Applebee’s gained customer interest through deals such as 2-for-$20 meals, boneless wings promotions, and seasonal drinks.
Overall, while the company has had ups and downs, its financial performance shows resilience. Applebee’s continues to generate steady revenue and remains one of the top casual dining chains in the U.S.
How Many Applebee’s Locations Are Currently Operational?
As of recent reports, Applebee’s operates over 1,500 restaurants across the United States and several international markets. Although the number has decreased from its peak due to strategic closures, the chain still maintains a large footprint and serves millions of customers each year.
Most of these locations are run by franchise owners, which allows Applebee’s to remain widespread while adapting locally to customer needs. The company continues to monitor underperforming markets and is planning selective expansions in areas with strong demand.
Reviews of Customers on Applebee’s
Customer reviews for Applebee’s vary widely, depending on location and individual experience. Many customers appreciate the relaxed environment, large menu selection, affordable pricing, and friendly service. Dishes like riblets, classic burgers, quesadillas, and appetizers often receive positive feedback.
On the other hand, some customers point out inconsistencies in food quality, long wait times, or outdated interiors at certain locations. Because Applebee’s operates through franchisees, the experience can differ from one restaurant to another.
Overall, Applebee’s maintains a strong and loyal customer base, especially among families, groups, and individuals looking for casual, budget-friendly dining.
Future Plans of Applebee’s
Applebee’s is focusing on several major strategies to ensure long-term success:
- Menu Innovation: Introducing more modern dishes, healthier options, and limited-time specials.
- Restaurant Upgrades: Renovating older locations with new interiors, digital menus, and improved layouts.
- Expansion in Key Markets: Opening new stores in regions where demand is growing.
- Digital Growth: Strengthening online ordering, delivery partnerships, and loyalty programs.
- Franchise Support: Improving training, marketing, and operational assistance for franchise owners.
The company’s goal is to stay relevant in a competitive dining market by offering value, convenience, and a better overall experience.
Conclusion
Applebee’s is not going out of business — it is evolving. With a long history, strong brand recognition, and a large network of operational locations, the company remains a major presence in the casual dining industry. Although it faces challenges, Applebee’s continues to adapt through menu updates, digital improvements, and strategic restructuring.
As long as the brand stays focused on quality, customer satisfaction, and market trends, Applebee’s is positioned to remain a trusted neighborhood restaurant for years to come.
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