Arby’s is one of the most recognizable names in the American fast-food industry, known especially for its slogan, “We Have the Meats.” Over the years, the chain has built a strong identity with its roast beef sandwiches, curly fries, and a menu that stands out from typical burger-based competitors. Despite occasional rumors about closures and financial issues affecting many restaurant chains, Arby’s continues to maintain a stable position in the market. This article explores Arby’s overall business, its growth, challenges, and future outlook.
An Overview of Arby’s
Arby’s was founded in 1964 in Boardman, Ohio, by brothers Forrest and Leroy Raffel. Instead of focusing on burgers like other fast-food chains, they introduced something unique — freshly sliced roast beef sandwiches. This strategy helped Arby’s quickly differentiate itself.
Today, Arby’s is part of the Inspire Brands portfolio, which also owns Dunkin’, Sonic Drive-In, Buffalo Wild Wings, and other restaurant brands. The company operates thousands of locations in the U.S. and internationally. Over the years, Arby’s has expanded its menu with chicken sandwiches, deli-style offerings, sliders, and desserts, which has allowed it to attract customers from different age groups and preferences.
Arby’s has built its reputation on quality, variety, and strong marketing — especially through humor-filled campaigns that highlight its meat offerings.
Is Arby’s Going Out of Business?
From time to time, rumors surface online about Arby’s closing down. These rumors usually stem from individual store closures rather than the brand shutting down entirely. Like many fast-food chains, Arby’s occasionally closes underperforming locations or remodels older stores, which can lead to temporary confusion.
However, Arby’s is not going out of business. In fact, the company continues to open new stores and invest in upgrades like digital ordering, drive-thru innovations, and modern restaurant designs. Inspire Brands, Arby’s parent company, is financially strong and continues to support the chain’s long-term growth.
While the overall fast-food industry faces competition and economic challenges, Arby’s remains operationally stable and far from shutting down.
Arby’s Rapid Growth
Arby’s has experienced several growth phases throughout its history. Some of the biggest expansions came after the company modernized its brand image and updated its menu to appeal to younger audiences.
A major turning point was the 2018 creation of Inspire Brands, when Arby’s merged with Buffalo Wild Wings. This broadened Arby’s financial resources and gave it access to better marketing, supply chain improvements, and international expansion opportunities.
Additionally, the chain has tapped into digital trends such as mobile apps, online ordering, and loyalty rewards, helping it keep pace with competitors. This combination of menu innovation, improved technology, and strong corporate backing has supported Arby’s consistent growth in a crowded market.
Why Is Arby’s So Popular?
Arby’s popularity comes from a combination of quality, variety, and clever marketing. Unlike many fast-food brands, Arby’s focuses heavily on meat-based meals — something that sets it apart from traditional burger restaurants. Their roast beef sandwiches, smoked brisket, and slow-cooked meats attract customers looking for something different.
The brand also benefits from its signature curly fries, which have become a fan favorite and a major part of its identity. Additionally, Arby’s advertising strategy is unique, humorous, and memorable, helping the chain connect with both younger and older audiences.
Another reason for its popularity is menu diversity. From classic roast beef to turkey, chicken, sliders, and limited-time specialty sandwiches, Arby’s offers variety without losing its core identity.
How Much Is Arby’s Worth?
As part of Inspire Brands, Arby’s contributes to a restaurant group valued in the tens of billions of dollars. While Arby’s exact standalone valuation varies by year, estimates often place it in the multi-billion-dollar range due to its thousands of locations, high annual revenue, and strong brand recognition.
Inspire Brands itself has grown rapidly through acquisitions, and Arby’s remains one of its most valuable assets. The chain generates steady revenue through dine-in, drive-thru, and digital channels, helping maintain its financial strength.
Challenges Faced by Arby’s
Despite its strengths, Arby’s is not without challenges. The fast-food industry is highly competitive, with major players like McDonald’s, Wendy’s, KFC, and Chick-fil-A constantly innovating. Rising food costs, especially for beef, also affect Arby’s more than burger-focused chains that rely on cheaper ingredients.
Another challenge is adapting to changing consumer preferences. Some customers are shifting toward healthier or plant-based options, and while Arby’s has experimented with alternatives, it remains primarily meat-focused. Economic pressures such as inflation, labor shortages, and increased operating costs have created obstacles as well.
Even with these challenges, Arby’s continues to evolve by upgrading its menu, modernizing kitchens, and improving customer experience through better technology.
Future Prospects of Arby’s
Arby’s future looks promising. Under Inspire Brands, the company is expected to expand both domestically and internationally. Continued investment in technology — including mobile orders, faster drive-thru systems, and loyalty programs — will keep Arby’s competitive in a digital-first market.
The chain is also likely to focus on menu innovation, offering new meat-based specialties and limited-time items that attract attention. Additionally, modern store designs and remodeling efforts will help improve customer experience and brand image.
If Arby’s continues embracing digital trends while maintaining the quality and uniqueness that made it famous, it will remain a strong player in the fast-food industry for years to come.
Conclusion
Arby’s has carved a special place in the fast-food world with its iconic roast beef sandwiches and distinct branding. Despite occasional rumors, the company is not going out of business and continues to grow with new investments, updated technology, and a loyal customer base. While challenges exist, Arby’s strong financial backing and innovative approach make its future stable and bright.
Arby’s success story shows how standing out from the crowd — in this case, by offering “the meats” — can build a lasting brand in a highly competitive industry.
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